Google Analytics 4, set up to track what matters.
Google Analytics 4 is Google’s free tool for understanding website traffic. Out of the box it counts visits, but it does not know which visits became customers. We set up tracking for calls, forms and purchases so your reports answer real business questions.
When we recommend Google Analytics 4.
Every website
Understanding traffic and behaviour.
Advertisers
Feeding conversions to Google Ads.
Online stores
Revenue by channel and product.
SEO
Seeing which pages bring organic visitors.
When we would choose something else.
Google Analytics 4 is not the answer to everything. Here is when we recommend an alternative.
Search rankings
Analytics does not show your Google search positions.
Individual user tracking
GA4 is for trends, not personal profiles.
Tracking without consent
Privacy rules require consent in many cases.
Services that use Google Analytics 4.
Industries we use Google Analytics 4 for.
Startups & SaaS
MVPs, web apps and mobile apps built quickly and affordably.
See startups & SaaSHome services & trades
Websites and local SEO that make the phone ring.
See home services & tradesRetail & ecommerce
Shopify and WooCommerce stores that sell at home and abroad.
See retail & ecommerceReal estate
Agent, brokerage and builder sites with listings and lead capture.
See real estateGoogle Analytics 4 questions.
If your question is not here, ask it on the free consultation call.
Is Google Analytics free?
Yes, GA4 is free for the vast majority of websites.
What should I track?
Enquiries: form submissions, phone clicks, bookings and purchases. Those tell you what your marketing is worth.
Do you set it up in my account?
Yes. The property is created in your Google account and you give us access.