Proven technology, chosen to fit your budget.
We build on mainstream, well-supported tools that are affordable to run and easy for anyone to take over — not whatever is trending this month. Here is what we use and why.
What we build with.
Grouped by what they do, with our usual choice named first. The right choice depends on your project and budget.
WordPress when you want to edit everything yourself; Next.js when speed and custom features matter most.
Shopify for most stores — payments, shipping and taxes are built in. WooCommerce when you already run WordPress.
One language across the app keeps small projects fast and affordable.
One codebase for iPhone and Android unless a feature needs native code.
Built so the AI model can be swapped later without a rebuild.
Free or low-cost tools wherever they do the job.
Each technology, and when we use it.
The trade-offs we explain up front.
Four choices that come up on most projects, and where we usually land.
The same bar on every project.
Checked before every launch. If a site misses one of these, fixing it is on us.
Where your site runs, and who can reach it.
Accounts are set up in your name, so nothing depends on us staying involved.
Fast hosting matched to your budget, in the region your customers are in.
HTTPS everywhere, two-factor logins, and updates applied regularly.
Backups and alerts set up before launch, not after the first problem.
Speed and accessibility checked before every launch.
Technology questions.
Ask us anything on the free call — we are happy to explain the options in plain language.
WordPress, Shopify or custom — which is best?
WordPress for most business websites you want to edit yourself, Shopify for online stores, and custom Next.js or React when you need special features or top speed. We recommend what fits your budget, not what we prefer.
Will we be locked into your tools?
No. We build on mainstream tools, keep everything in your name, and document how it works — any developer can take over.
Can you work on our existing website?
Usually, yes. We can update, speed up or fix most WordPress, Shopify and custom sites. If a rebuild would be cheaper long-term, we will tell you.
Where is our website hosted?
On fast, reliable hosting in your name — Vercel, Cloudflare, AWS or your existing host, in data centres in Canada, the US, the UK or the EU as you need.
Which AI models do you use?
OpenAI, Anthropic and open-source models, chosen per project and built so they can be swapped later.