05Paid advertising

Google and Meta ads that bring calls and leads, not just clicks.

Google Ads, Meta and Instagram campaigns for small businesses in Mississauga, Toronto and around the world — set up with proper conversion tracking and managed every week.

Google AdsMeta AdsInstagramLinkedIn AdsGA4Landing pages
An advertising dashboard showing leads rising and cost per lead falling across Google and Meta
1 week
Campaign setup
Weekly
Optimization & reporting
Your accounts
You own the ads & data
Why businesses call us

Where small ad budgets usually leak.

When the budget is small, every wasted click hurts. Most leaks come from tracking the wrong thing or showing ads to the wrong people.

01

Paying for the wrong clicks

Broad keywords and default settings spend money on searches that were never going to buy.

We fix it with tight keywords, negative keyword lists and weekly search term reviews.
02

No idea what is working

Clicks are counted, but calls and form leads are not, so nobody knows which ads bring customers.

We fix it with conversion tracking for calls and forms, set up before we spend a dollar.
03

Ads sent to the home page

Visitors land on a generic page and leave, so even good clicks are wasted.

We fix it with a focused landing page for each campaign, built by our web team.
What we manage

Search and social ads, measured on leads.

Every campaign reports on cost per lead, so your budget moves to what actually brings in customers.

Google Ads

Show up when people search

Search campaigns built around the terms your customers use, with call and form tracking and bidding managed every week.

Search campaigns
Call ads & call tracking
Negative keywords
Ad copy testing
Typical ramp-up
2–4 weeks
Platforms
Google Ads, Microsoft Ads
Meta & Instagram ads

Reach local customers

Facebook and Instagram campaigns to reach people in your area, retarget website visitors and promote offers.

Local audience targeting
Retargeting
Creative testing
Lead form ads
Typical ramp-up
2–4 weeks
Platforms
Meta, Instagram, LinkedIn
Tracking & landing pages

Know what every dollar returns

GA4, call tracking and conversion setup, plus landing pages designed to turn clicks into enquiries.

GA4 & tag setup
Call & form tracking
Landing page build
A/B testing
Typical setup
about 1 week
Specialist services

What we offer in paid advertising.

Each has its own page with what is included, prices and answers to common questions.

01 · Most asked for

Google Ads management

Search campaigns that bring calls and leads.

Paid advertising
02

Facebook & Instagram ads

Meta campaigns that reach local customers and retarget visitors.

Paid advertising
03

Landing pages

A fast, focused page for each campaign, built to convert.

Paid advertising
How ads work with us

Tracking first, then spend.

We do not scale a budget we cannot measure. The first step makes sure every call and form lead is counted.

011–2 days

Free ads review

A look at your current ads (or your market) and where the budget should go.

02About 1 week

Setup

Accounts, tracking, keywords, audiences and the first ads.

03Day 1

Launch

Campaigns go live with a daily budget you choose.

04Weekly

Optimize

Search terms, bids, audiences and ads adjusted every week.

05Monthly

Report

Spend, leads and cost per lead in plain language, with next month's plan.

How we work

What every ad account is held to.

Your money, your accounts, your data. You can see every change we make.

Ad accounts and billing stay in your name
Budgets agreed in writing before launch
Every change visible in the platform history
Automatic "recommendations" reviewed, never blindly accepted
Operating standard · every account
Practice
Standard
How often
Search term review
Negatives added
Weekly
Budget pacing
Within your limit
Weekly
Ad tests
Always one running
Monthly
Tracking check
Calls & forms verified
Monthly
Results report
Cost per lead
Monthly
Your ad spend is paid directly to Google or Meta from your own account — it never passes through us.
Pricing

Ads management at a small-business price.

Small-business prices, quoted up front. Anything outside a package is $50/hour, and you get a fixed quote before any work starts.

Campaign setup
$299
One-time · about 1 week
Google Ads or Meta account setup
Keyword & audience research
Conversion tracking in GA4
First ads written & launched
Get a free quote
Ads managementMost chosen
$249/month + ad spend
Monthly plan
Weekly optimization
Negative keywords & budget control
Ad copy testing
Monthly results report
Get a free quote
Landing page
$399
About 1 week
Built for one campaign
Fast & mobile-friendly
Form & call tracking
Ready for A/B tests
Get a free quote
FAQ

Paid advertising questions.

If yours isn't here, ask on the free call — we answer in writing before you commit.

How much does Google Ads management cost?

A one-time campaign setup, then a monthly management fee. Your ad spend is separate and paid directly to Google or Meta. The pricing table on this page lists each package, and you always get a fixed quote before any work starts.

How much should we spend on ads?

It depends on your market and goals. We recommend a starting budget in the free review, and you can change it any time.

Who owns the ad accounts?

You do. We work inside accounts registered to your business, so the history, audiences and data stay with you.

Which is better, Google Ads or Facebook ads?

Google Ads reaches people already searching for what you offer; Meta and Instagram reach people in your area who are not searching yet. Most local businesses start with Google Search.

How quickly will we get leads?

Search campaigns often bring leads in the first week or two. Getting to a steady cost per lead usually takes one to three months of weekly adjustments.

Do we need a landing page?

Not always, but a focused landing page usually turns more clicks into enquiries, and we can build one for each campaign.

Let us look at your ads — or your plan for them.

Read-only access is enough. We will show you where budget is leaking and what we would change first — usually within one business day.